To be an outstanding association with skillful members in Behavioural Research Analysis and Scale development, with the intent of global competitiveness.
To promote analytical knowledge and skills for excellent and quality outputs in the area of behavioural research and scale development
Identify new global trends in behavioural Research and Scale development
Source for updated software that will promote quality research and reduce turndown rate of articles by highly rated journals
Organize workshops to train members on how to use new software, primarily for turning out high quality behavioural researches
Publish articles for members in the association’s journal based on annual Theme and also Source reputable journals for other articles that will not match the theme
Create platform for interactions and collaborations among members