Our Vision

To be an outstanding association with skillful members in Behavioural Research Analysis and Scale development, with the intent of global competitiveness.

Our Mission

To promote analytical knowledge and skills for excellent and quality outputs in the area of behavioural research and scale development


ABReaP shall pursue the following objectives:
  • Identify new global trends in behavioural Research and Scale development

  • Source for updated software that will promote quality research and reduce turndown rate of articles by highly rated journals

  • Organize workshops to train members on how to use new software, primarily for turning out high quality behavioural researches

  • Publish articles for members in the association’s journal based on annual Theme and also Source reputable journals for other articles that will not match the theme

  • Create platform for interactions and collaborations among members